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shueman
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Alta Loma CA
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Posted: Dec. 02 2004,4:16 am |
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Look closely next time a new Ford truck commercial airs on TV; the backdrop could be Lake Havasu, the launch ramp could be at Windsor Beach and the truck could be from Bradley Ford.
All three will play a role in a Ford commercial set to run in the Western part of the country in January.
A production crew roughed unseasonably chilly temperatures Wednesday to shoot the commercial, which features a 2005 Super Duty F-250 pickup truck loaned by Mike Bradley, owner of Bradley Ford.
Havasu News-Herald on-line
In fact, Bradley is the reason the commercial is being shot in Lake Havasu City.
As a member of Ford's dealer advertising division, Bradley has been trying to draw commercial attention to the area.
"He has been promoting them to shoot in Lake Havasu for years," said Van Finney, Bradley's director of advertising. "He just kept pushing. We wanted to show this part of the country."
To make the experience as pleasurable as possible, Bradley donated the truck and paid for the crew's lodging and food.
"We're putting out as much hospitality as we can and get more exposure for Lake Havasu," Finney said.
In the commercial, the viewer is taken through a series of images outlining the truck's interior and exterior, as well as some action shots of it pulling a large boat up the ramp.
Actors are also featured in the commercial during a segment meant to demonstrate the truck's pulling advantage over a competing company's truck, said Kevin Gosselin, spokesman for J. Walter Thompson, Ford's advertising agency.
Gosselin said the process is long and tedious - the crew shot take after take from morning into night.
"It's a big production," he said.
Gosselin said Lake Havasu City is a great place to shoot and was more than accommodating to the crew of 20 people.
This won't be the first time Lake Havasu City and the surrounding area is featured on TV. The lake was featured in two films that aired on the Hallmark Channel, on Discovery Channel's "Monster Garage," and most recently, on a reality TV show that ran on ABC Family.
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